Consumer survey results are in, and these results aren’t surprising. Rising stress is one of the significant health concerns in the United States.
According to a recent CDC report, more than half of Americans are stressed a few times a week. And fully 90% of consumers report at least one primary source of stress.
This heightened anxiety makes consumers value simplicity and security, especially in the products and services they purchase.
Consumers seek anything that simplifies the complex and streamlines their world. From Uber Eats and Amazon Prime to retail websites that feature virtual try-on options, consumers prefer easy. And to show their appreciation for frictionless shopping experiences, they spend more money.
Soothing anxiety has become an actual opportunity for consumer product companies. Sales of massage oils, aromatherapy, and other anxiety relievers are rising.
In these risk-averse times, savvy retailers and manufacturers can differentiate themselves by offering best-in-class extended service contracts. Customers are less anxious and more likely to purchase products if they know they can be protected.
Consumers do not want to experience the headaches that unexpected repairs can cause. Bundling their purchases with product protection makes sense.
Whether it’s an appliance they use daily or a prized possession like a smartphone, consumers want to protect their purchases. Downtime from these products can cause added stress.
From consumer electronics, appliances, and sports equipment to fine jewelry, Centricity offers comprehensive product protection to help retailers and manufacturers create loyal, happy customers.
If you’d like to reduce your customers’ stress by offering product protection, contact us today for more information! Remember to follow us on Twitter, Facebook, and LinkedIn to stay informed on Centricity.
