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Always Doing More

At Centricity, we work with our partners to design the perfect protection plan that suits every unique lifestyle. We eliminate the guesswork from the equation, so you can confidently leave the planning to us.

Learn more about My Home Club
Learn more about My Lifestyle Club
Learn more about My Home Club

Industries we enhance

As a global leader in consumer centric lifestyle services, we protect what our customers care about the most.

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Our leadership team


Ted Moorthy

Moorthy previously served as Senior Vice President and President of Lifecycle Services for Likewize, which offers comprehensive protection for tech devices. He was appointed the Executive Lead for constructing consumer-centric and innovative products and services across global markets for warranty and insurance.

Moorthy also served as Vice President and Global Business Head, Trade-in & Upgrade at Assurant. In that role, he operated a global business with diverse teams directing the technology, analytics, digital, marketing, and supply chain operations using a product-oriented approach. He also cemented relationships with key partners in Europe, Asia, and Latin America.

Moorthy’s background is based in technology. He has a Master of Science in Industrial Engineering from the University of Texas at Arlington and a Bachelor of Engineering from the University of Pune, India.

Chief Financial Officer

Warren Wicklund

Wicklund leads the accounting, pricing, audit, and financial reporting functions. Prior to his current role, Warren spent 10 years as SVP of Shared Services with van Wagenen Financial Services and 8 years as Chief Financial Officer at Novus Media. Warren received his Bachelor of Science in Accounting from the University of Wisconsin Eau Claire. Outside of work, Warren enjoys all things basketball and endurance trail racing.
Chief Growth Officer

Lee Daniels

Daniels came to Centricity with more than 25 years of successfully developing, launching, and selling industry leading products and services.

Daniels most recently spent six years with Assurant as Vice President of Global Business Development, leading business development efforts for the Verizon, Visible, and Samsung accounts. Prior to Assurant, he served as Vice President of North America Carrier Business Development at Cradlepoint, growing Cradlepoint into Verizon’s top wireless router provider.

Daniels gained his telecom experience during 14 years at Verizon Wireless where he ascended to the position of Vice President of Consumer Product Development. Daniels is also a nine-year veteran of the United States Air Force, notably serving in the White House Communications Agency under Presidents Ronald Reagan, George H.W. Bush, and Bill Clinton.

General Counsel

Joey Guarino

With over 20 years’ experience, 6 years of which have been with Centricity, Joey demonstrates proven leadership skills and an ability to view all business issues through a legal prism to provide sound legal advice and solutions to complex legal matters that drive and grow the business. Currently, as Division General Counsel for Centricity she is responsible for all aspects of the various day-to-day legal matters in support of organizational goals and objectives and compliance.

Formerly, Joey was part of the senior executive team and served as Vice President of Human Resources and General Counsel for MDT Personnel, LLC, a large national privately-owned staffing company and its staffing company affiliates, where she was instrumental in growing the company exponentially and managed its lucrative sale transaction to a large competitor.

Prior to becoming inhouse counsel, Joey was Associate Attorney with a national boutique employment law firm where she counseled and represented employers in all aspects of employment law and successfully defended clients before local, state and federal agencies. She received her Juris Doctorate degree from the University of Florida, Levin College of Law, where she graduated with honors and was the recipient of the Book Award in International Dispute Resolution.

Joey is a Board Member of the Tampa Bay Association of Corporate Counsel and serves as the Chairman of the Association of Corporate Counsel Tampa Bay Women’s Group.

Chief Sales & Marketing Officer

Bob Kilinski

Kilinski brought almost 30 years of executive experience in retail merchandising, extended warranty, marketing, advertising, and business development functions to his position at Centricity.

Kilinski has continued to expand his large network in retail across multiple divisions and disciplines by building service programs for the largest national retailers of technology products.

Kilinski’s career spans several years at both RadioShack as well as head of his own consulting firm addressing needs across the retail services space. He also spent eight years as the CMO and Business Development lead for a successful startup which was ultimately acquired. Kilinski is a U.S. Army veteran.

Vice President of Operations

Brent Delzer

Delzer joined Centricity with more than 20 years as an experienced executive in the extended warranty and tech services space.

His career includes serving as Director of Operations with Brightstar, a global device protection and services company, where he was instrumental in creating warranty offerings for retailers. Brent also served in a Vice President role at Assurant, leading operations activities in field services across multiple categories. He also led a portion of the service operations for BestBuy, the largest retailer of consumer electronics at the time.

Our History

Centricity, a company dedicated to enhancing retail and OEM purchases through people-centered lifestyle services, is a wholly owned subsidiary of Bankers Financial Corp, a private company with a 45-year history of providing exceptional service and protection. Centricity is headquartered in St. Petersburg, FL.

Sustainable steps forward

At Centricity, we take pride in our efforts to extend the life of electronics and appliances to increase their sustainability. Our product protection program makes it easy for consumers to schedule repairs they might not be able to afford otherwise. Learn more about Sustainability In Retail.

Did you know?

  • 64% of Americans say they are willing to pay more for eco-friendly products.
  • Gen Z is influencing all other generations to place more importance on sustainability in their purchasing decisions.
  • Sustainable packaging continues to be important across all generations.
  • 77% of men and 67% of women say they make purchases based on values that are personal, social and environmental.

(The Wharton School of Business sustainability study)

Join the Team

Centricity is dedicated to attracting top talent to join us in driving our mission forward.

Family owned business

Hybrid work model

Competitive salary

  • Medical Insurance
  • Dental and Vision Insurance
  • Flexible Spending Account (FSA)
  • Company-paid Life Insurance and Disability Insurance
  • Training and development
  • Tuition reimbursement
  • Traditional and Roth 401(k) with Employer Match
  • PTO (in addition to floating holidays, company holidays, paid-volunteer days)
  • Wellness Program (Fitness/Gym Reimbursement)

Press Releases

Centricity Announces Strategic Partnership Agreement with Encore Repair Services


Centricity Elevates Customer Support with Strategic Collaboration with Ozmo


Centricity Names Warranty Industry Veteran Ted Moorthy as President


White Papers

How Centricity Service Contracts Benefit Your Business


Creating a Seamless Customer Experience for Extended Service Contracts


The Importance of Customer Loyalty


Get in touch

Reach out to our committed partnership team to find out how we can support you today.

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