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Always Doing More

At Centricity, we work with our partners to design the perfect protection plan that suits every unique lifestyle. We eliminate the guesswork from the equation, so you can confidently leave the planning to us.

Learn more about My Home Club
Learn more about My Lifestyle Club
Learn more about My Home Club

Industries we enhance

As a global leader in consumer centric lifestyle services, we protect what our customers care about the most.

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Our leadership team


Ted Moorthy

Moorthy previously served as Senior Vice President and President of Lifecycle Services for Likewize, which offers comprehensive protection for tech devices. He was appointed the Executive Lead for constructing consumer-centric and innovative products and services across global markets for warranty and insurance.

Moorthy also served as Vice President and Global Business Head, Trade-in & Upgrade at Assurant. In that role, he operated a global business with diverse teams directing the technology, analytics, digital, marketing, and supply chain operations using a product-oriented approach. He also cemented relationships with key partners in Europe, Asia, and Latin America.

Moorthy’s background is based in technology. He has a Master of Science in Industrial Engineering from the University of Texas at Arlington and a Bachelor of Engineering from the University of Pune, India.

Chief Financial Officer

Warren Wicklund

Wicklund leads the accounting, pricing, audit, and financial reporting functions. Prior to his current role, Warren spent 10 years as SVP of Shared Services with van Wagenen Financial Services and 8 years as Chief Financial Officer at Novus Media. Warren received his Bachelor of Science in Accounting from the University of Wisconsin Eau Claire. Outside of work, Warren enjoys all things basketball and endurance trail racing.
Chief Sales & Marketing Officer

Bob Kilinski

Kilinski brought almost 30 years of executive experience in retail merchandising, extended warranty, marketing, advertising, and business development functions to his position at Centricity.

Kilinski has continued to expand his large network in retail across multiple divisions and disciplines by building service programs for the largest national retailers of technology products.

Kilinski’s career spans several years at both RadioShack as well as head of his own consulting firm addressing needs across the retail services space. He also spent eight years as the CMO and Business Development lead for a successful startup which was ultimately acquired. Kilinski is a U.S. Army veteran.

Chief Operating Officer

Ryan Alexander

Ryan Alexander oversees Centricity’s Operations, Claims, and Call Center departments. Ryan brings a wealth of experience and expertise, having previously served as the President of Sears Home Services where he played a pivotal role in spearheading successful service, repair, and customer experience initiatives. His proven track record in driving operational excellence and achieving strategic objectives makes him an invaluable addition to our Centricity team.

Ryan also served as the Global Head of Claims and Contact Center Operations for Amynta Group, was the Director of Operations for United Capital Financial Advisors and served as a Vice President at Citi. His leadership skills, industry knowledge, and innovative mindset contribute significantly to our company's continued success.

Vice President, Client Services

Michelle Lueck

Lueck has more than 20 years experience in developing and executing products and service programs for a broad range of retailers and wireless carriers. She built strategic partnerships with Apple, Samsung, Walmart, Best Buy, T-Mobile, Verizon and others to develop and implement solutions-based programs.

Most recently as the Senior Vice President of Growth Strategy at Unboxed Training and Technology, Lueck orchestrated and led dynamic sales enablement strategies, grew reseller partnerships and implemented optimal client engagement processes. In addition, she worked at The Revenue Optimization Companies advancing innovative retail concepts and fostering robust client relationships.

Nick Chidsey
Vice President of Business Development

Nick Chidsey

Nick has more than 17 years’ experience in the flooring industry. As a top performer at Mohawk, he led a team in the Northern Midwest. At Shaw Industries, he was a respected manager earning the Circle of Distinction award as Regional Vice President. Nick has a passion for creating solutions that benefit all parties involved. He leads his team by example with not only delivering superior customer service, but also coaching day-to-day business life using more than 25 years of management experience. His goal is to create a symbiotic work environment that breeds a competitive sales organization with a team atmosphere.
Vice President of Products

Matt LeMay

LeMay came to Centricity with more than 18 years of experience launching and operating products and services across the device protection and telecom industries.

He most recently spent 12 years with Likewize Device Protection, where as the Sr Director of Supply Chain, he led efforts to launch new clients and capabilities globally in addition to heading up US&C supply chain operations, inclusive of fulfillment, repair, warehousing, and transportation. Next, as the Vice President of Product Management, he led numerous product enhancement initiatives, including Likewize's first comprehensive "whole home" device protection offering. Major clients and partners included Apple, Cricket, Boost, C Spire, Rogers, Telus, SoftBank, Telenor, and Barclays.

LeMay gained his telecom experience during 6 years consulting at AT&T, where he both led and supported a variety of transformative device protection and reverse logistics consolidation efforts.

Vice President of Technology

Sonali Jain

Sonali Jain has over two decades of technology expertise, specializing in customer-centric banking and insurance products for Likewize, RBS, Truist and Citibank. She has been instrumental in launching a ecosystem of products in diverse areas, including device protection, trade-in , post-sales support, and device leasing for banks, mobile carriers, and original equipment manufacturers (OEMs). Additionally, Sonali led technology at IBM, driving transformative initiatives generating $4-10 billion in sales and revenue through Ecommerce, ERP and SaaS solutions. Her visionary leadership and tech prowess continue to reshape industries, enhancing customer experiences and fueling growth.
General Counsel

Joey Guarino

With over 20 years’ experience, 6 years of which have been with Centricity, Joey demonstrates proven leadership skills and an ability to view all business issues through a legal prism to provide sound legal advice and solutions to complex legal matters that drive and grow the business. Currently, as Division General Counsel for Centricity she is responsible for all aspects of the various day-to-day legal matters in support of organizational goals and objectives and compliance.

Formerly, Joey was part of the senior executive team and served as Vice President of Human Resources and General Counsel for MDT Personnel, LLC, a large national privately-owned staffing company and its staffing company affiliates, where she was instrumental in growing the company exponentially and managed its lucrative sale transaction to a large competitor.

Prior to becoming inhouse counsel, Joey was Associate Attorney with a national boutique employment law firm where she counseled and represented employers in all aspects of employment law and successfully defended clients before local, state and federal agencies. She received her Juris Doctorate degree from the University of Florida, Levin College of Law, where she graduated with honors and was the recipient of the Book Award in International Dispute Resolution.

Joey is a Board Member of the Tampa Bay Association of Corporate Counsel and serves as the Chairman of the Association of Corporate Counsel Tampa Bay Women’s Group.

Our History

Centricity, a company dedicated to enhancing retail and OEM purchases through people-centered lifestyle services, is a wholly owned subsidiary of Bankers Financial Corp, a private company with a 45-year history of providing exceptional service and protection. Centricity is headquartered in St. Petersburg, FL.

Sustainable steps forward

At Centricity, we take pride in our efforts to extend the life of electronics and appliances to increase their sustainability. Our product protection program makes it easy for consumers to schedule repairs they might not be able to afford otherwise. Learn more about Sustainability In Retail.

Did you know?

  • 64% of Americans say they are willing to pay more for eco-friendly products.
  • Gen Z is influencing all other generations to place more importance on sustainability in their purchasing decisions.
  • Sustainable packaging continues to be important across all generations.
  • 77% of men and 67% of women say they make purchases based on values that are personal, social and environmental.

(The Wharton School of Business sustainability study)

Join the Team

Centricity is dedicated to attracting top talent to join us in driving our mission forward.

Family owned business

Hybrid work model

Competitive salary

  • Medical Insurance
  • Dental and Vision Insurance
  • Flexible Spending Account (FSA)
  • Company-paid Life Insurance and Disability Insurance
  • Training and development
  • Tuition reimbursement
  • Traditional and Roth 401(k) with Employer Match
  • PTO (in addition to floating holidays, company holidays, paid-volunteer days)
  • Wellness Program (Fitness/Gym Reimbursement)

Press Releases

Centricity Introduces “Hear for You” Protection


Industry Veteran Lueck Brought in to Enhance Channel Growth


Centricity Elevates Customer Support with Strategic Collaboration with Ozmo


White Papers

How Centricity Service Contracts Benefit Your Business


Creating a Seamless Customer Experience for Extended Service Contracts


The Importance of Customer Loyalty


Get in touch

Reach out to our committed partnership team to find out how we can support you today.

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