Businesses are constantly looking for ways to differentiate themselves from their competitors. One of the best ways for independent retailers to do this is to adopt social responsibility practices that bring your business to the heart of communities. These practices can help businesses attract and retain customers, boost employee morale, and improve their reputation in the communities they serve.
A Cone Communications CSR Study found that 87% of consumers are more likely to do business with a company that shares their values. Another study, conducted by Nielsen, found that more than half of global consumers are willing to pay more for products and services from companies that are committed to social responsibility.
For businesses, social responsibility can be a powerful tool for growing customer loyalty. Here are a few ways Centricity demonstrates its social responsibility in the communities in which we operate:
- Support local communities: By donating to local charities, sponsoring community events, and encouraging Centricity employees to volunteer their time, we show customers that we care about the community and are committed to making a difference, locally. Read more about charities we support with donations and volunteer hours.
- Adopt sustainable practices: Reducing your carbon footprint, using recycled materials, or donating to environmental organizations lets customers see that you are genuinely concerned about the environment and taking steps to protect it. Offering Centricity extended service contracts is also a great way to take your sustainability initiatives even further.
- Promote diversity and inclusion: Centricity promotes diversity and inclusion by hiring a diverse workforce, providing equal opportunity for all employees, and supporting diversity initiatives in the community which deepens our ties to the people we serve. Customers who are part of underrepresented groups are more likely to do business with companies that promote diversity and inclusion because they feel more welcome and valued.
Social responsibility is a win-win for businesses and their customers. If your business is looking to implement social responsibility practices, start small and don’t try to do too much too soon. Be authentic and genuine in your approach to social responsibility. Customers will be more appreciative of your efforts.
By adopting social responsibility practices, your business can build stronger relationships with your customers and create a more positive brand. Additionally, socially responsible practices help businesses retain top-tier talent as employees are increasingly looking for employers who share their values and are committed to making a difference.
To learn more about how Centricity can help your business build a product protection program that will contribute to your social responsibility initiatives, visit our website or contact us today!
