In today’s competitive flooring market, great products and friendly service just aren’t enough to close the deal. With online options and big-box stores luring price-conscious shoppers, independent flooring retailers must find new ways to stand out.
What if you could give your customers the confidence to choose the flooring they really want—without fear of damaging it the moment life happens?
That’s where Accidental Damage Protection from Centricity gives you a competitive advantage. We’ll show you how to sell more flooring and stand out from your competition.
Confidence Sells Flooring
Let’s face it—customers are nervous about big-ticket purchases. Flooring is a long-term investment, and they know that one spilled drink, dropped pan, or pet accident can mean instant regret.
This hesitation can lead to decision paralysis, downgrading to cheaper materials, or walking out the door to “think about it.” But when you offer accidental damage protection, you’re offering something else: peace of mind.
That assurance often tips the scale. Suddenly, the beautiful hardwood or luxury vinyl plank becomes a smart, safe choice. They feel protected—so they buy.
What Is Accidental Damage Protection?
Centricity’s Accidental Damage Protection is a simple add-on that covers common household accidents like:
- Scratches, gouges, and dents
- Spills that stain or warp
- Pet damage
- Dropped objects
- Burns and chips
It’s not a warranty for manufacturer defects—it’s a safeguard for real-life messes. And it’s a game-changer for hesitant shoppers. How to sell more flooring? Put your customers at ease.
3 Ways Protection Plans Drive Flooring Sales
- Eliminate Objections at the Register
Price isn’t the only thing holding back a sale. It’s the fear of making a mistake.
When your sales team introduces protection at the right moment—right as the customer expresses concern about kids, pets, or accidents—you transform a risk into a reason to buy.
By removing the fear factor, protection plans help close more sales on premium flooring.
- Encourage Upgrades
Customers often love the look and feel of higher-end flooring but worry about durability in their home environment. Protection plans give them the green light to upgrade.
Instead of settling for basic laminate, they’ll confidently choose that stunning wide-plank hardwood or textured luxury vinyl. That adds up to higher average tickets—and happier customers.
- Build Trust and Loyalty
Offering protection shows that you stand behind the product and your customer’s purchase. It signals professionalism and long-term partnership.
Centricity’s plans are backed by an easy claims process, a live support team, and decades of experience in product protection. That kind of post-sale service builds loyalty and referrals. When customers know you’ve got their back, they come back.
How to Introduce Protection During the Sales Process
You don’t have to push protection like a hard-sell upsell. In fact, it’s more effective when you weave it into the sales conversation:
- Early in the process: Ask questions like, “Do you have pets or young kids?” This opens the door to naturally talk about protection as a solution—not a sales pitch.
- While showcasing materials: When discussing flooring types, mention, “This is a beautiful option—many customers pair it with our protection plan for added peace of mind.”
- At the close: After picking the floor, present protection as part of the final package. “With your investment in this flooring, I recommend adding our accidental damage coverage. It covers life’s little mishaps and gives you long-term peace of mind.”
Why Choose Centricity?
Centricity is the leader in lifestyle protection plans—and the only provider offering tailored coverage for flooring. We’re not a third-party insurer with confusing fine print. We’re your partner.
Our coverage is clear. Our claims process is fast. And we support both you and your customers with training, marketing, and tools to help protection sell itself.
When you partner with Centricity, you’re not just adding a product—you’re adding value, revenue, and a powerful reason for customers to choose your store over the competition.
Ready to Sell More Flooring?
Protection plans aren’t just a bonus. They’re a strategic tool to sell more flooring, increase ticket size, and earn long-term customer loyalty.
Let us help you turn “maybe” into “yes”—with a protection plan that gives customers confidence to buy.
Learn more at centricity.com/flooring and see how Accidental Damage Protection can grow your business. Contact Us today to get started, and we’ll show you how to sell more flooring.
