For flooring retailers, the customer journey doesn’t end when a shopper swipes their card. It continues into how the floor performs over time—and how well the customer was prepared for any unexpected flooring damage.
Scratches from moving furniture, pet accidents, stains, and gouges from dropped items are common in every household. Yet the financial and emotional toll of these everyday mishaps often catches customers off guard. That’s why offering accidental damage protection at the time of sale isn’t just smart—it’s essential.
Flooring Damage Adds Up Fast
Let’s talk numbers. According to a national flooring study conducted by Corus, 45% of all flooring repairs cost more than $1,000 out of pocket. That’s a significant hit for any homeowner, especially when damage occurs months or even weeks after installation.
Whether it’s buckling in hardwood, a stained carpet, or a cracked tile, these aren’t minor annoyances—they’re costly disruptions.
Repairs often require specialized labor and matching materials, and in some cases, entire rooms need partial replacement to restore uniformity. This leads to frustration, stress, and in some cases, disappointment directed at the retailer—even when the issue stems from accidental damage at home.
The Role of Protection in a Smart Purchase
This is where Centricity’s Accidental Damage Protection plan makes a lasting impact. It offers 5 years of comprehensive coverage against many of the most common types of accidental damage—including scratches, spills, burns, tears, pet accidents, and more. Instead of letting customers face hefty repair bills alone, retailers who partner with Centricity offer a safety net that protects both the product and the customer relationship.
And customers are ready to buy: The same research found that more than 60% of homeowners said they were very or extremely interested in purchasing flooring protection at the time of installation, a figure on par with the long-running average for our flooring protection purchase history.
Retailer Benefits: Revenue and Reputation
Accidental Damage Protection isn’t just a bonus for the customer—it’s a boost for your business. Every plan sold contributes to your store’s revenue while simultaneously reducing post-sale service complaints. It becomes a value-added service that helps you stand apart in a crowded market.
Centricity equips flooring retailers with everything they need to integrate protection into their sales process, from staff training to in-store signage and digital marketing support. It’s a turnkey program designed to be easy to explain and even easier to sell.
Prevent Negative Reviews Before They Happen
Think about this: a customer spends thousands on a flooring upgrade, then a month later their child spills red juice on the new carpet. Without protection, they’re on the hook for the cost—and their goodwill toward your business starts to erode.
Worse, it could result in a negative review or lost referral. But if you offered protection and helped them make an informed choice, they’ll likely remember your store as one that looks out for their best interests—even when accidents happen.
Flooring Protection Builds Loyalty
Offering protection isn’t just about avoiding problems. It’s about creating long-term customer loyalty. When shoppers know you care about what happens after the sale, they trust you more. That trust translates into return visits, referrals, and stronger word-of-mouth in your community.
In fact, the Corus study found that nearly 1 in 4 homeowners who had paid for repairs said they regret not having purchased flooring protection. That’s a powerful insight—one that should motivate retailers to make protection plans a routine part of every flooring conversation.
Don’t let damage derail your customers—or your reputation. With Centricity’s Accidental Damage Protection, you give homeowners peace of mind and give your business a smarter, more secure path to long-term success.
