Why Questions Mean Customers Are Considering Flooring Protection
As a flooring retailer, you’ve probably heard every possible objection when discussing accidental damage protection.
🗣 “I don’t think I need that.”
🗣 “Is it really worth it?”
🗣 “My floors are durable enough.”
Sound familiar? If so, that’s a good thing. These objections aren’t signs that a customer isn’t interested—they’re actually proof that they are considering your offer.
The biggest mistake sales associates make is assuming an objection is a rejection. In reality, when a customer pushes back, it means they’re engaged in the conversation and thinking critically about their flooring purchase. They just need a little more information and reassurance before saying “yes.”
Here’s how you can turn common objections into confidence-building moments—and why Centricity’s Accidental Damage Protection for Flooring is an easy solution customers will appreciate.
Objections Mean Customers Are Listening
Customers who aren’t interested in a product will typically just say, “No thanks,” and move on. But if they’re asking questions or raising concerns, they’re actively weighing their options. That’s a huge opportunity for you to step in with valuable insights and position flooring protection as a smart investment.
Rather than seeing objections as roadblocks, treat them as invitations to educate and build trust.
How to Respond to Common Flooring Protection Objections
💬 Objection: “I don’t think I need that.”
✅ Response: “I hear that a lot! Many customers don’t expect accidents, but the reality is that spills, scratches, and dents happen—especially in homes with kids or pets. Our protection plan covers those unexpected moments, so you won’t have to worry about costly repairs.”
💬 Objection: “Is it really worth the cost?”
✅ Response: “Let’s break it down. If a heavy piece of furniture leaves a deep gouge or a pet accident stains your new carpet, repair costs can add up fast. With our protection plan, you get full coverage at a fraction of what a replacement would cost. It’s peace of mind for your investment.”
💬 Objection: “My floors are durable enough.”
✅ Response: “Absolutely! You’re choosing high-quality flooring, and that’s a great decision. But even the best materials aren’t accident-proof. Protection ensures that if life throws a curveball—like a dropped pan or a water spill—you’re covered.”
Why Centricity’s Accidental Damage Protection Stands Out
Not all protection plans are created equal. Centricity’s Accidental Damage Protection for Flooring is specifically designed to help customers feel secure in their flooring investment. Here’s why retailers trust it:
✔ Covers the most common flooring accidents – Scratches, spills, stains, gouges, and even pet accidents.
✔ Eliminates out-of-pocket repair costs – Instead of costly replacements, customers get seamless service.
✔ Enhances the buying experience – When customers know they’re covered, they feel more confident in their purchase.
✔ Gives retailers a competitive edge – Offering a comprehensive protection plan can increase customer satisfaction and loyalty.
Customers love knowing that their flooring is protected, and retailers benefit from an additional revenue stream that boosts overall sales. It’s a win-win.
Confidence Sells—So Keep the Conversation Going
The key to handling objections is staying calm, confident, and conversational. Instead of shutting down, ask follow-up questions like:
🔹 “I totally understand. Can I share a quick example of how this plan has helped other homeowners?”
🔹 “What concerns you most about your flooring investment?”
🔹 “Have you ever had a flooring accident in the past? How did you handle it?”
These open-ended questions encourage dialogue and give you the chance to show the real value of flooring protection.
Remember: Every objection is just a stepping stone to a sale. When you embrace them as part of the process, you’ll find that more customers say “yes” to protection—and to you as their trusted flooring expert.
Overcome Objections Like a Pro
Next time a customer hesitates, don’t back down—lean in. Objections are just engagement in disguise. With the right approach, you can turn them into sales and satisfied customers.
🔹 Have questions? Join our exclusive Accidents Don’t Floor Us Facebook & LinkedIn groups to connect with fellow flooring retailers, share success stories, and get expert tips!
