The global eCommerce market expanded quickly during the COVID pandemic and has continued its meteoric growth. By the year 2025, eCommerce is expected to generate $4.2 trillion in revenue.
As retailers’ and manufacturers’ eCommerce sites rapidly gain popularity, their functionality continues to evolve to keep up with consumer demands.
Here are 3 trends sure to shape the future of eCommerce with tips on how savvy retailers and manufacturers can capitalize on those opportunities.
A new wave of consumers fearful of shopping in stores turned to online shopping in 2020, and that trend continued enthusiastically into 2021. In fact, eCommerce accounts for 33% of retail overall, compared to just 16% in 2019.
And these millions of new online shoppers use various devices to research and order products, even if they end up visiting a brick-and-mortar store eventually.
Tip #1: With all of the shopping options available, brands need to ensure they are meeting the demands of their new eCommerce customers. Merchants need to nurture the newcomers with the goal of creating lifetime customers.
One of the best ways to build customer loyalty for life is by offering hassle-free product protection. Customer satisfaction created with excellent extended service contracts is key to building fans for life.
Rise in Sales of All Things Related to the Home
As the pandemic settled in and working from home became the norm, consumers realized that they needed to outfit their homes for work, school, play and more. From purchasing electronics, appliances and new furniture to gym equipment, gardening supplies and remote learning devices, eCommerce sales blew up.
Shoppers justified spending their budgets on anything and everything to outfit their homes because they were not spending money on entertainment and travel. This trend is expected to continue through 2022 with supply chain limitations lengthening the buying process.
Tip #2: From furniture, appliances and electronics to sporting goods and gym equipment, Centricity has product protection that covers them all. Make sure your eCommerce site prominently displays your extended service contract options and doesn’t just suggest them at the Shopping Cart stage.
Consumers want to feel less anxious about their purchase, and product protection is an easy way to ensure they complete their online transaction.
Consumers expect innovative ways to buy and receive their products including buy online pick-up in store, same-day delivery and curbside pick-up. Early in the pandemic, curbside pickup increased 600% driven by store closings.
Tip #3: Businesses need to respond to this obvious consumer demand by ensuring their eCommerce sites have delivery options and are easy to use. Curbside and in-store pickup orders come with the expectation that they will be ready to go quickly. So there’s no time for manual reviews or lengthy fulfillment processes.
Does your eCommerce site speed the consumer through check-out? Make sure it’s easy to select the extended service contract option and it can be added with any of the delivery options.
Understanding your customers is the most important element of making sure you are meeting their needs. Your online shopping site should provide easy ways to add product protection at the time of purchase.
Centricity offers comprehensive product protection to help retailers and manufacturers create loyal, happy customers. Contact us today for more information if you’re interested in optimizing your eCommerce site to boost your online sales.