Every flooring retailer knows the excitement customers feel when they invest in new floors. Homeowners know all too well that accidents can damage their pristine appearance.
Recent research by Corus shows that flooring damage is common with the average homeowner experiencing 3.7 different types of damage to their floors — ranging from minor stains to major cracks and tears.
This data highlights a huge opportunity for flooring retailers: protection plans aren’t just a nice-to-have — they’re a necessity. By offering Centricity’s innovative Accidental Damage Protection, you not only add value for your customers but also boost customer satisfaction and loyalty.
Let’s dive into the most common types of flooring damage — and why having Centricity protection makes all the difference.
- Stains: The #1 Flooring Problem Homeowners Face
The research found that over 60% of homeowners have experienced staining on their floors, whether from food, drinks, pets, or household mishaps. Even the most careful homeowners aren’t immune to accidents.
Selling Tip:
Position Centricity’s five years of accidental damage coverage as essential for busy families, pet owners, and anyone who wants peace of mind against accidental spills.
- Buckling, Bubbling, and Ripples
Accidents can cause laminate, vinyl, and hardwood floors to buckle and ripple — issues reported by 42% of surveyed homeowners. These types of damage not only look bad but can lead to expensive repairs or replacements.
Selling Tip:
Highlight how Centricity’s protection covers buckling or bubbling caused by accidental damage — helping customers protect their investment for years to come.
- Scratches, Dents, and Gouges
Whether it’s from furniture movement, dropped items, or kid accidents, scratches and dents are one of the top complaints, with over half of homeowners reporting surface damage.
Selling Tip:
Explain to your flooring customers that scratches can lower the value and appearance of new flooring — and Centricity makes sure customers aren’t left paying out-of-pocket for repairs caused by accidents.
- Cracks in Wood and Tile
Natural materials like hardwood and tile are prone to cracking, especially when something heavy is dropped. The study showed that nearly half of homeowners with these flooring types have faced cracking issues.
Selling Tip:
Reassure customers that with Centricity’s Accidental Damage Protection, they won’t be stuck paying full price to repair or replace cracked flooring due to accidents.
- Tears, Rips, and Snags
Carpet, vinyl, and laminate floors can suffer rips and tears from moving furniture, drops or other accidental damage. Around 40%–42% of homeowners said they dealt with ripped or snagged flooring.
Selling Tip:
Use this as a conversation starter, especially when customers are buying soft-surface or vinyl flooring that’s susceptible to tearing.
The Bigger Picture: Moderate and Major Damage Is Common
This study also revealed that:
- 76% of homeowners experience slight flooring damage
- 45% experience moderate damage
- 19% experience major flooring damage
Translation: Most customers will face more than one type of flooring mishap — often sooner than they expect. Without accidental damage protection, these repairs are coming straight out of their pocket.
Selling Tip:
Use these numbers to illustrate why buying protection today is smarter (and cheaper) than paying for costly repairs later.
How Centricity Helps You Sell — and Serve — Better
Centricity’s Accidental Damage Protection for flooring offers five years of protection:
- Coverage for stains, scratches, cracks, rips, and buckling
- Fast, no-hassle claims processing
- No deductibles and no service fees
- Support for multiple flooring types — carpet, hardwood, vinyl, tile, and laminate
By offering Centricity protection at the point of sale, you’re not just boosting your revenue — you’re giving customers real value, building loyalty, and protecting their flooring investment.
Ready to turn customer concerns into confidence?
Contact us today and see how Centricity can help you drive flooring sales and customer satisfaction!
