The AgeTech market is booming as more seniors turn to technology to support their independence, health, and safety at home. From wearable monitors and personal emergency response systems to mobility devices and hearing aids, today’s innovations are transforming what it means to age in place.
But there’s a hidden barrier to widespread adoption: trust.
Many older adults remain wary of new technology, fearing breakdowns, complexity, or unexpected costs if something goes wrong. That’s where you, the AgeTech retailer, can make a powerful difference—by offering product protection that reinforces reliability, builds confidence, and removes friction from the customer experience. We are bridging the trust gap.
🧓 Why Seniors Struggle to Trust Technology
Seniors are often unfairly stereotyped as being “technophobic.” In truth, many are eager to embrace tools that make their lives easier—but they need assurance that these tools will work consistently and be easy to repair or replace if issues arise.
Common concerns among older customers include:
- Fear of device failure at critical times
- High or unpredictable repair costs
- Difficulty navigating warranty or return processes
- Lack of confidence in handling tech issues alone
These trust issues don’t just affect the senior—they ripple out to caregivers and family members who want peace of mind that their loved one’s devices are safe and functioning.
If you’re selling AgeTech without a protection plan, you may be unintentionally reinforcing these fears.
🛡️ Centricity Closes the Trust Gap
At Centricity, we understand that technology is only as good as the trust behind it. That’s why we design product protection programs specifically for the needs of older adults and their support networks.
Our service plans do more than extend warranties—they eliminate uncertainty and make owning technology less stressful for seniors.
Here’s how:
✔️ Accidental Damage Coverage
We know accidents happen—especially for devices used daily by seniors with limited mobility or dexterity. Our protection covers more than just mechanical breakdowns. Whether it’s a dropped hearing aid or a damaged remote for a stair lift, Centricity has it covered.
✔️ Simple, Human-Centered Claims
Many seniors feel overwhelmed by fine print and digital-only processes. We offer friendly, easy-to-navigate claim support by phone or online, with trained reps who speak clearly and respectfully. No hoops, no hassle.
✔️ Fast Repairs and Replacements
When it comes to health and safety, delays aren’t acceptable. Our programs prioritize quick turnaround times—so whether it’s a PERS device or lift chair, your customer gets back to full function fast.
✔️ Peace of Mind for Caregivers
Our protection plans offer confidence to adult children and caregivers too. Knowing that a senior’s essential technology is covered—and that help is only a call away—can be just as reassuring as the product itself.
🤝 The Retail Advantage: Why You Should Offer Protection
Providing a protection plan not only solves your customers’ trust challenges—it enhances your brand.
When you offer Centricity protection at the point of sale, you:
- Build credibility as a retailer who stands behind what you sell
- Increase customer satisfaction and word-of-mouth referrals
- Generate new revenue with a high-margin, low-effort upsell
- Differentiate your brand in a competitive market
Most importantly, you empower your customers—many of whom are vulnerable or cautious—to use their AgeTech products confidently and without fear of the unknown.
🌟 Technology with a Safety Net
A senior deciding whether to install a stair lift or buy a $2,000 hearing aid isn’t just making a financial decision—they’re taking a leap of faith. And you can help catch them.
By partnering with Centricity, you deliver more than just a device. You deliver assurance, support, and ongoing value. Our protection programs are trusted by retailers nationwide and can be customized for your brand, your team, and your customers.
Let’s work together to build trust, reduce fear, and help more older adults embrace technology that enhances their lives.
👉 Learn more about how Centricity protects AgeTech products at centricity.com/age-tech
