As shoppers navigate today’s uncertain and rapidly changing landscape, they are increasingly looking for ways to save money, reduce frustration, and make confident purchasing decisions.
Emotional and financial factors play a crucial role in their decision-making process, and the most successful brands understand how to address these needs at every stage of the buying journey.
A recent survey by PayPal found that 61% of consumers experience buyer’s remorse within hours of making a full-price purchase. To reach the most passionate and savvy shoppers, retailers and manufacturers must deliver personalized experiences that cater to their needs and preferences.
Here are three strategies to connect with these shoppers and offer them the peace of mind they crave:
- Highlight product protection early in the buying journey to ease fears of unexpected repairs and the hassle of finding a qualified repair vendor.
- Emphasize the many benefits of extended service plans, such as coverage for food loss and laundry credits, to ease customers’ emotional and financial concerns.
- Create a user-friendly eCommerce site that replicates the in-person shopping experience and showcases product protection options on product pages before shoppers reach their shopping cart.
By implementing these strategies, retailers that sell Centricity’s extended service plans can not only increase revenue but also foster customer loyalty that lasts a lifetime. Contact us today to learn more about our worry-free product protection plans and customized implementation and training for your team.